£8 million Viagra Connect Ad Encourages Men to Talk about ED

With millions of men in the UK experiencing problems sustaining or maintaining an erection, surprising new findings, extracted from a study of more than 5,000 adults in the UK, show that 76% of men feel too embarrassed to raise the subject at a pharmacy and only 4% have sought help from a pharmacist.

However, a new advert campaign aims to stop men suffering in silence and instead get them talking – in particularly around the impact that stress and anxiety may cause to relationships, and how the popular non-prescription erectile dysfunction (ED) medication Viagra Connect may be a solution.

The £8 million campaign has been launched by Viagra Connect nationwide, meaning that many of us will have already seen the new television advert, which looks to increase awareness about how modern lifestyles and associated stress can be major cause of erectile problems (EPs), urging men to seek advice from pharmacists.

Rob Elliott, marketing director, from Upjohn, a division of Pfizer, commented: “Pharmacists may well be the first port of call, and are perfectly placed to be the trusted experts, for men experiencing EPs. We know this issue can have a huge toll on men’s mental wellbeing with almost a fifth of men with EPs feeling depressed because of them. Worryingly, 5% have even suffered panic attacks. Thus, it’s so important pharmacists have the tools to initiate conversations with these men sensitively and advise them on the most appropriate treatment. We know that two thirds of men with EPs feel too embarrassed to even discuss the issue with their partner and friends, so that conversation with a pharmacist could be the first time they’ve opened up with anyone.”

The study found that over a quarter of men (29%) find they are unable to be intimate with their partner, with 20% having problems with ED every occasion of intimacy, of which nearly a fifth (18%) are under the age of 45. This suggests ED is not just a problem for older men, despite common belief.

Despite the scale of the issue, the data shows men also do not understand the possible reasons for their erectile problems, meaning pharmacies and pharmacists themselves can play their part going forward in educating men in regard to the potential causes of their problems.

The study found that:

  • 72% of men agree there needs to be more awareness of the lifestyle causes.
  • 25% of men aren’t aware of lifestyle and physiological factors as causes, which include stress, alcohol, being overweight, blood flow issues and prostate problems.
  • Less than half of men link erectile problems to stress (47%) and drinking too much alcohol (46%), and only 35% were aware that being overweight can have an effect.

Viagra Connect is the world’s first non-prescription ED medication available over-the-counter and is available from Medical Specialists® at the lowest prices in the country. You can buy Viagra Connect from your local pharmacy, but will have to answer some medical questions face-to-face with the pharmacist.

With Medical Specialists®, you will still need to answer medical questions, but this is done online, with then next-day delivery available to your home or place of work, etc.

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